Do not pay for telephone book advertising
Few people use telephone books in this day and age – it is more worth while for you to list pertinent information like your telephone and fax numbers, email addresses and hours of operation on the front page of your company website. Simply having a telephone number will automatically list you in the book; you do not need to pay additional fees for ads that few people will see. Many people do not even keep the free annual telephone books that are distributed, they are just a waste of paper that ends up in a landfill.