Investigate the cause of products with high return rates

A typical return rate should be between 2-12% depending on your industry and what type of goods you are selling. If you have a product that has a higher return rate than the rest of your inventory, determine what factor is contributing to this and resolve the issue. Perhaps the product is making claims on which it fails to deliver. There could be a manufacturing error in a batch of items causing them to malfunction or perform improperly. The photo of the item on your website or catalog could be poor and misrepresent the color or size of the item. Returns not only cost you time and money, but also cause customer dissatisfaction. Your goal should always be to make a customer happy, so resolve these situations as quickly as possible.